Business Insights

Building a data driven organisation with a spreadsheet is a constant battle. Modern data visualisation tools make it easier and faster to gain business insights. Tools range from Tableau Desktop at $2000 a pop, to Microsoft PowerBI for free.

Do you get what you pay for? Absolutely, but at Marketbuzz we recommend a blended strategy with a copy of Tableau to build your KPI dashboard with a live link to your data and Microsoft PowerBI as an adhoc analysis tool for the majority of staff who want to add data to a report.

There is no limit to the type of data you can link to: Here’s historic weather ┬ádata taken from the Met office.